Privacy Policy

Aurora Farms

Website: aurorafarms.pk

Last Updated: May 7, 2026

1. Introduction

Aurora Farms ("we," "us," or "our") is an online fresh produce store based in Karachi, Pakistan, delivering mushrooms, herbs, exotic vegetables, and other fresh produce to customers across the city. We are committed to protecting your personal information and being transparent about how we collect and use it.

This Privacy Policy explains what information we collect when you visit aurorafarms.pk (the "Website"), how we use it, and your rights in relation to it. By using our Website or placing an order, you agree to the practices described in this Policy.

2. Information We Collect

We collect only the information necessary to process your orders and provide a smooth shopping experience.

2.1 Information You Provide Directly

When you place an order, or contact us, we may collect:

- Name - to personalize your account and address your orders

- Email address - to send order confirmations and respond to enquiries

- Phone number - to coordinate deliveries and contact you if needed

- Delivery address - to dispatch your order to the correct location in Karachi

2.2 Information Collected Automatically

When you visit our Website, certain information is collected automatically, including:

- IP address and general location

- Browser type and device information

- Pages visited and time spent on the Website

- Referring website (how you found us)

This data helps us understand how our Website is used and improve the customer experience. It is not used to personally identify you.

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3. How We Use Your Information

We use the information we collect for the following purposes:

| Purpose | Details |

|---|---|

| Order processing | To confirm, prepare, and deliver your order |

| Delivery coordination | To contact you regarding your delivery window or any issues |

| Customer support | To respond to questions, complaints, or quality concerns |

| Account management | To maintain your account and order history |

| Service improvement | To understand how customers use our Website and make it better |

| Marketing (optional) | To send promotions or updates, only if you have opted in |

We will not use your information for any purpose beyond what is described above without your explicit consent.

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4. Cookies and Analytics

Our Website uses cookies - small text files stored on your device - to improve your browsing experience. Cookies help us:

- Keep items in your shopping cart

- Remember your preferences and login session

- Understand how visitors navigate the Website (via analytics tools)

You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of certain parts of the Website, such as the shopping cart.

We may use a third-party analytics tool (such as Google Analytics) to collect anonymized usage data. This data does not identify you personally and is used solely to improve our Website.

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5. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share it only in the following limited circumstances:

- Delivery partners: Your name, phone number, and delivery address may be shared with our delivery team or third-party logistics partners solely to complete your order.

- Legal obligations: We may disclose information if required to do so by law, court order, or a legitimate request from a government authority in Pakistan.

All third parties with whom we share data are required to handle it securely and use it only for the stated purpose.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Policy, including:

When your data is no longer needed, it will be securely deleted or anonymized.

7. Your Rights

As a customer, you have the right to:

- Access the personal information we hold about you

- Correct any inaccurate or incomplete information

- Request deletion of your data, subject to legal retention requirements

- Opt out of marketing communications at any time by contacting us or clicking "Unsubscribe" in any promotional email

- Request a copy of the data we hold about you

To exercise any of these rights, please contact us at info@aurorafarms.pk. We will respond within a reasonable timeframe.

8. Third-Party Links

Our Website may contain links to third-party websites (such as social media platforms or payment pages). We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The revised Policy will be posted on this page with an updated "Last Updated" date. Your continued use of the Website after any changes constitutes your acceptance of the updated Policy.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Aurora Farms

📧 info@aurorafarms.pk

🌐 aurorafarms.pk

📍 Karachi, Pakistan

We aim to respond to all privacy-related enquiries within 3–5 business days.